Evaluation Q4

Who would be the audience for your media product?

Our primary audience: 15-25
Secondary audience: 26-35

We first of all went to Ben, who is in the age range of our target audience. We asked him to watch the video and give us some feedback on whats good and whats bad about our opening, this was to help us understand what our audience want and what we need to improve.

This is the feedback ben gave us:

Below are the Certificate pictures for age ratings in Britain.

	Universal	Suitable for all
	Parental Guidance	General viewing, but some scenes may be unsuitable for young children
	12 Accompanied/Advisory	Suitable for those aged 12 and older (cinema only); under 12s admitted, but only if accompanied by an adult
	12	Suitable for those aged 12 and older (VHS and DVD only)
	15	Suitable for those aged 15 and older
	18	Suitable for those aged 18 and older
	Restricted 18	Restricted to those aged 18 and older and only available at licensed cinemas and sex shops. The latter will not require a licence to sell R18 films

We have rated our film as a 15 due to the fact that our film doesn't contain any explicit nudity, however it does contain sexual references and violence form the outset and throughout. this inspired our primary target audience as people under the age of 15 are not aloud to watch this film. Never-the-less we know that it is quite likely people under 15 will watch it.

The BBFC guidelines for a 15 classification allows the following to appear in films:

• strong violence
• frequent strong language
• portrayals of sexual activity
• strong verbal references to sex
• sexual nudity
• brief scenees of sexual violence or verbal references to sexual violence
• discriminatory language or behaviour
• drug taking

Characters

Curtis - 'Peter'                       

Reasons for:

- Young

- Good actor for an important role

The Killer character is inspired by Halloweens Michael Myers, as he represents a psychopathic patient and also he influenced our choice of weapon, the classic kitchen knife. Curtis is used as a selling point of the film as he is a young psychopathic killer. He is stereotypical of the genre and gives the  audience the scare factor. As genre is one of the main ways we advertised our film having Curtis in the film was a must have.

Jake - Dr. Cruger

Reasons for:

- Looks like a doctor

- good actor for important role

- looks smart

The Dr character (me) represented the archetype that is Dr Loomis from Halloween, basically the Dr of the psychopathic patient. i was used more as obviously the victim however i attracted more of the secondary audience as i was a character that was in his late 20's

Heather- Dr's Wife (scream queen)

- Blonde

- Takes drama for an AS level
- Fits in with the archetype of a scream queen

Heather Represented the stereotypical scream queen, which is just like the archetype Janet Leigh off of the slasher psycho. she was used to attract the male audience as we used editing and costume to go with Laura Mulveys theory of the male gaze.

My Vodcast on Target Audience

Sexuality:

In our film all of the characters we used are heterosexual, This is what is considered a normative representation. There was only one scene where there was any form of sexual sexual references in the film and that was in the bedroom scene so we just went with the normative conception as none of our characters we homosexual.

Gender:

We used gender in our film many times. We used techniques that other slashers use to attract and audience. For example we had abit of intertextuality with our killer with him being a psychopathic killer, this is just like Halloween and may attract an audience due to its similarities. 

We also used gender with having a scream queen, using the 'male gaze' theory to attract more of a male audience as the scream queen wears clothes that show alot of skin.

Social Class:

Our film opening is very debatable to what social class it is. We would like to think it is within the c1 class. Never-the-less there is very little dialogue so it is debatable that the film is of a lower class as there isn't very much intellect. 

Physical Ability/Disabilty:

Our opening only contains physical able characters, this wasn't planned it was just due to the fact that we couldn't find any disabled characters to fit our roles as within our production team we had no budget and no volunteers that were disabled.

Nationality and region:

Our film is set in Yorkshire so our audience is within the UK as it is un-recognisable to the american audience. As all the settings are in Yorkshire aswell as the characters it is very likely that the majority of our audience will be form Yorkshire or at least up north. We hoped that our setting would anchor the region but if it doesn't the characters should due to the accents used.

 Like Warp another low budget indie film company they target a regional and national audience rather than an international audience. This is very similair to our production company as we couldn't get the distribution deal to appeal to anywhere else in the world as well as the fact it is just not our focus unlike a company like Working Title who are a complete Binary opposite to us

Audience for this Genre:

The slasher genre is a genre that has been going since 1932 the slasher genre is still strong to this day making vast amounts of money so there is obviously still a big audience for this genre. Here are some slasher Box Office figures:Psycho (1960) made $32m at the US Box Office.
Halloween (1978) made $47m at the US Box Office.
A Nightmare on Elm Street (1984) made $10.8m at the US Box Office.
Scream (1996) made $103m at the US Box Office.
Saw (2004) made $55.2m at the US Box Office.

our film is very indie and it is almost impossible to compete with the likes of these films. Even with a Warp like budget it is still very hard to compete with the big 6 in producing and distributing slasher films. We would like to compare ourselves to warp as we have only tried to appeal to an English audience by the setting and characters, not concentrating on an american appeal.