we went many ways about attracting our audience:
- Youtube
- Blogger
- Word of mouth
- Teaser Trailer
- Audience feedback
- Poster
- Genre
- BBFC rating
We used Facebook to attract our audience and keeping our target audience up to date. we used George's account to attract the audience as he had the most friends on his account so hopefully more people would watch it. We advertised our trailer and our rough cut to hopefully get feedback from different people and hopefully our target audience. as our audience is 15-25 years old this is perfect as most of George's friends are within that range. it is a very useful tool to advertise as it is obviously free and there are many people you can advertise to. Facebook can make things go viral and for many people to watch it so the potential is great for facebook. We got very good feedback as we got alot of constructive criticism for our rough cut whioch helped us alot with what to change or add. With our trailer the feedback was great as we got 19 'likes' and a great comment saaying 'looks really interesting and left me wanting more, great!,' which we were very happy about.
Youtube
Youtube was our main tool as we shared the youtube link on Facebook and as we shared our video on youtube and our video was on the IGS media studies website it got many views which were very happy about the trailer had 312 views so far on Georges channel and many views on the IGS media channel. Our rough cut also has many views so far as it has only just been put up having 184 views. so the youtube community is a big world and a place where we could get feedback from comments and to advertise and get our video out there s there isn't another website like it available it has such a big audience. People can make a lic=ving off of youtube now by the amount of views they get on their videos. it is a free way to advertise our video as we did with the trailer.We also used youtube to give our audience each step of our film by putting each rough cut on to show our progress and an insight into the films production.
Teaser Trailer
We used a teaser trailer to attract our audience and to give an insight into the film, we put it on facebook and youtube to advertise it to get more views and for more people to watch it, then put it on our blogs as well to get as big as an audience as we could possibly get. As well as on youtube it was also put on the IGS media blog for a period of time this attracted an even wider audience. here it is:
Feedback from target audience
Ben giving us feedback
We wanted some advice from our core target audience on what could be improved and what was good. Ben is 17 so in our target audience age range. We thought this would really help get a perspective from our audience.
Ben gave us some really positive feed back on the start of our opening and credited our build up of the tension through our use of diegetic and non diegetic music and sound effects. the editing also is well done which is what we were trying to achieve a continuity for our opening. However for improvements our opening is very long and Ben suggested that we could shorten some of the takes, this is what we had considered previously in our other rough cuts but it is clear that some takes still need shortening and we can see that too. Also a bit more sound was suggested which we had also taken into consideration previously but what i think Ben means is sound linking scenes together for example the scene form the mental asylum to the scene of the doctor getting out of his car. Additionally Ben said that we could include a basic soundtrack which could work well with the opening to the film and the opening to the opening of the credits.
Therefore there are a few points we can take form this constructive piece of feedback which will be put into context of our final film. As well as our feedback as a group we feel that there are still tweaks that can be changed in our opening but feedback has helped massively on all of our rough cuts. This way we know what to improve and that it will be to our target audiences taste as our feedback was from people between the age of 15-26 as we don't want to change anything that hasn't been suggested unless we are confident that it will be effective.
Poster
this is our poster we created on photoshop for our film The Asylum, with our slogan 'Revenge is sour' a play on words from 'revenge is sweet'. We also used a sans serif font to signify the slasher genre with its sharp font.
We used this to advertise our film like all film companies do. this is to help make people aware of our film and to try attract the audience by the quality of the poster, which i think is really effective and fits in with our opening
Genre
Genre after stars is probably the biggest selling point of a film, especially for our film as we have no stars and a very low budget. Therefore the fact that our film was a slasher this should attract a wider audience. e
BBFC Rating
Below are the Certificate pictures for age ratings in Britain.
 | Universal | Suitable for all |
 | Parental Guidance | General viewing, but some scenes may be unsuitable for young children |
 | 12 Accompanied/Advisory | Suitable for those aged 12 and older (cinema only); under 12s admitted, but only if accompanied by an adult |
 | 12 | Suitable for those aged 12 and older (VHS and DVD only) |
 | 15 | Suitable for those aged 15 and older |
 | 18 | Suitable for those aged 18 and older |
 | Restricted 18 | Restricted to those aged 18 and older and only available at licensed cinemas and sex shops. The latter will not require a licence to sell R18 films |
We have rated our film as a 15 due to the fact that our film doesn't contain any explicit nudity, however it does contain sexual references and violence form the outset and throughout. We also therefore made our target audience 15-25 year olds.
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